Hotel Consultancy

At Special Lodgings we are specialists in all kinds of assessment and hotel project development, helping you to achieve success in your business.

We offer you a complete range of Hotel Consultancy services, and our extensive experience at an international level to make reality the project of which you have always dreamed, whether it be a Hotel, a Hostel, a Resort, or a new property concept which has never been seen before.

We help you to identify the strengths of your business, to make the most of opportunities, and to establish objectives orientated towards optimisation.

We develop strategies which will lead you towards quality and optimisation of revenue and expenses, achieving the desired results and improving your reputation.

Improve efficiency and performance with respect to hotel management and administration, which enable you to stand out from the competition, and satisfy your clients.

We define the viability of your project, the concept, and the most adequate commercial strategy.

With our help, you will reach the profitability point that you are aiming for, applying mechanisms and tools in order to increase revenue, Yield Management techniques and operative costs management.

Services:

• Business
  • Strategic plans
  • Business plans
  • Viability analysis

• Marketing and communication
  • Marketing plans
  • Multichannel revenue management
  • Branding

• Guest experience
  • Online reputation
  • Up-selling and cross-selling
  • Wow moments

• Funding
  • Business plan evaluation and financial entity projections
  • Financial operation consulting

• Operations
  • Audits
  • Mystery guest
  • Operation manuals SOP´s and control

Conceptualisation and Repositioning

Client expectations regarding hotels have changed, today’s typical client is no longer looking for a hotel just as a place to sleep, they look to stay in a place where they can live a decent experience to be remembered, they want to live a different type of interaction with the accommodation, with other travellers, with gastronomy, the culture and the staff.

The hotel industry needs to adapt to the new types of client and their preferences, it must take a chance on new segments, which are more specific, more fitting and which respond better to the worries and demands of the new niches of emerging markets.

For this reason, at Special Lodgings we believe that opting for an adequate repositioning will allow:

• The offering of a distinctive product.
• The offering of a product which is focused on the needs of the target market segment.
• Improvement of the level of client satisfaction.
• Risk minimisation and operative result improvement: GOP (ADR, OCC, RevPAR).

In order for the repositioning to be a success , and the objectives to be attained, the basic actions will be:

• Identification and analysis of the segmentation of the target group.
• Identification of own competitive attributes and analysis of those of other leading hotels in the field.
• Selection and development of a Differentiation Strategy, which enables the hotel to become a benchmark in the destination.
• Viability analysis with result projections and sensitivity analysis.
• Implementation Planning aligning all the project stakeholders, and holding specific briefings for each one.

Services:

• Repositioning
  • Radical transformation / Complete repositioning
  • Moderated investment / Smart investment

• Conceptualisation of new developments
  • Resorts
  • Hotels
  • Hostels
  • Aparthotels
  • Campsites

• Development of supporting concepts
  • Sport and health
  • F&B and leisure
  • Co-work and business

• Market research

Transaction and Asset Management

Special Lodgings participates and puts at your disposal its knowledge of three main activities: making decisions and implementing actions related to the investment, gaining and obtaining clients, and providing the stimulating and driving support needed for the development of the two previously mentioned actions.

The transaction cost encompasses all three, a careful and well focused management creates opportunities to increase returns on investments, analyse viability of said investments, and position them correctly for investors/clients.

Services:

• Search for an investor
• Search for an operator
• Guidance during the purchase
  • Due diligence
  • Valuations
  • Contract guidance

• Advice on the relationship with the operators
  • Lease contracts and management (HMA)
  • Operation monitoring

• Expansion plans
  • Private or franchise
  • Definition of priorities, criteria and target
  • Elaboration of Brand Books
  • Proactive search for assets

Talent management, Training & Coaching

The lack of correct hotel staff training and preparation is one of the factors which predominantly affects operation, and this directly influences the process fluidity in the quality of service, causing an increase in staff costs, as the positions are not optimised.

At Special Lodgings we are strongly convinced of the need to ensure good talent management of the professional profiles and of their evolution. Without a doubt, the work team is my property’s engine, and has a strong influence upon the image, the reputation and results.

Training and Coaching are not the same.

Training is an educative/instructive process, somebody with knowledge of a given subject teaches it to others, using specific techniques, so that the trainees can replicate the actions. It can be in a group or on an individual basis, and is normally used for: changes in processes, procedures or technology, such as the implementation of new norms.

Coaching is a collaborative/exploratory process, a voluntary activity based on guidance of a person, in different aspects by the Coach. Individual. Normally used for: instructing or training with the aim of achieving goals or developing specific abilities, accompaniment during the process of change, managing abilities and using them for a purpose, defining how to do something, and making correct decisions.

Services:

• Talent management
  • Analysis and design of the organisational structure
  • Performance evaluation process and establishment of objectives
  • Head-hunting

• Personal coaching
  • Individual coaching for managers
  • Team coaching
  • Professional coaching

• Training in leadership and development
  • Leadership and team management
  • Communication
  • Interculturality

• Operational training for departments:
  • Reception Front desk and Reservations
  • Housekeeping and Maintenance
  • F&B
  • Services: Up-selling and cross-selling
  • SOP´s

F&B Consultancy

The restaurant consultancy service is useful in three scenarios: when the restaurant is to be opened, in order to achieve a successful launch, when it is functioning but needs improvement and performance optimisation, or when it is in full crisis situation.

It is essential to be competitive within the sector, adapting to situation changes.

It is important to make use of technological advances and implement them in the business, study consumer habits, and optimise economic and financial management in order to obtain good commercial results.

Nowadays, simply having a good range on the menu and excellent customer service is not sufficient.

Services:

• Plan diagnosis and operative improvements implementation:
  • We review the project’s strategic plan and we select, train and accompany the team during the development phases, providing functional solutions, which improve the efficiency and productivity of the property, and reduce investment risk sensibility.
  • We verify if the investment project is competitive and if it has the rewired elements to achieve the best possible yield, and whenever necessary, we propose remedial measures.

• Implementation of new cuisines:
  • We carry out market studies on gastronomic tendencies in order to promote the development of new Food & Beverage concepts, associated with reference contexts and the strategic and economic objectives of the company.